Our Vision

To be the leading growth partner for sustainable growth and transformation in the Food & Beverage Industry, empowering businesses around the world to achieve their full potential.

Our Mission

&collab helps Food & Beverage entrepreneurs achieve success through a holistic offering of business coaching and practical, strategic advisory.

OUR VALUES

What matters to the &collab team

  • Collaboration: We believe in the power of working together. Our collaborative approach means that every solution is always co-created with clients.

  • Community: We cultivate a sense of belonging and mutual support within our team, with our clients and within our sector.

  • Trust: Trust is the foundation of all our relationships. &collab is deeply committed to transparency, integrity and honesty.

  • Reliability: We take pride in consistently delivering on our word. Our clients and collaborators can count on &collab to do what we say we will.

&COLLAB FOUNDER

Meet Linka Cameron.

Armed with a MSc in Food Science from Stellenbosch University, Linka started her food career as a NPD Technologist in 2009. She worked her way up to Group Managing Director of EFRC Holdings and now brings 14 years of experience at Elgin Free Range Chickens to &collab clients. Linka believes in the importance of developing both systems and teams to prepare companies for growth.

Linka’s specialties:

  • Enabling creative connections, to empower successful people, culture and leadership

  1. Promoting structure through diverse thinking styles and fostering innovative cultures, people and strategies

  2. Organisational management and planning

T | +27824172403

E | linka@andcollab.net

Get to know Linka better

  • My previous role in corporate was as the MD of EFRC Holdings where I have been with the Elgin Free Range Chickens group of companies for 14 years. Throughout my career at EFRC, I have been focused on developing both systems and teams to prepare the company for growth. One of my proudest moments and processes I have enjoyed most in my career, giving me the most joy, was working with my executive team and our mid management team, to transition from a family-owned business model to an investor-funded business model, which was successfully completed in November 2021.

    After successfully exiting EFRC Holdings in January 2023, I founded &collab, a consultancy firm for small to medium founder managed businesses, in the food and beverage manufacturing industry, where we empower founders to delegate operational functions, transform their businesses, and achieve meaningful growth.

    As coach I work with founders, CEOs, MDs, Executives and Leadership teams of these businesses.

  • Executive and Management Coaching (Cum Laude), University of Cape Town

    Commercial Negotiation (Cum Laude), University of Stellenbosch Business School

    MDP Management Development Programme (Cum Laude), University of Stellenbosch Business School (Director’s Award for Best Student)

    M.Sc. Food Science, University of Stellenbosch

    B.Sc. Food Science (Biochemistry), University of Stellenbosch

    The Underdog Project, Cape Town, Board Member, Strategic Advisor

    Women Presidents Organisation, Cape Town Chapter 1 member

  • I believe nothing is set in stone and that anything is possible. I believe in listening, more than talking, learning from others and supporting diverse thinking, acting and feeling. I am passionate about continuous learning and development, I am a champion for equality and people’s rights, and I remain curious about culture, values, innovation and well-being of people.

    By fostering a culture of collaboration with clients I coach, I aim to unleash the full their potential to support meaningful and sustainable change. I believe in the power of diverse perspectives to drive both personal and business growth and success.

  • Approachable l Steady l Integrity l Honest l Altruistic

Let us grow together!

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